FAF introduced the concept of “quick service restaurants” to a high standard in Chile. Built the McDonald’s brand in the country and led the company to be the undisputed leader in the food retail industry, with over 30% market share, 50% market penetration, and 90% customer satisfaction. We grew the company from zero to twenty-five stores in Santiago, Viña del …
Chile Project Development and Management, 1988-90
FAF managed Western Fruit S.A., a Chilean fresh fruit export company. FAF was instrumental in the start-up phases including: handling the legal aspects, negotiating debt-equity financing, international market development (broke trade barriers for Chilean kiwis), and was the first to export to Japan. Fruit was marketed to the United States, Europe, Mid and Far East, and throughout South America. FAF …
Chile Project Development and Corporate Governance, 2006-07
FAF owners provided strategic start-up and operational/marketing expertise to this upstart casual/elegant dining (a new concept to Chile) restaurant formed by entrepreneurs in Chile. Concept is intended to be replicated throughout Latin America. This start-up exceeded sale projections by 14% and profits by 10% in its first quarter of operation.
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