The project contributed to the economic reconstruction of Afghanistan objective, in Kandahar province, by providing technical assistance to producers and traders in good post-harvest practices, product handling, logistics, and marketing of the commodities for which the Kandahar province has a tradition and potential significant competitive advantage: dried and fresh fruits, nuts, and cumin. This project increased the capacity of Kandahar producers and traders to make better business decisions and meet product specifications demanded by buyers. FAF Developments fomented the capacity of Kandahar-based traders and growers enabling them to expand their penetration and increase sales in international markets quickly and effectively through customized, targeted solutions, which met their specific needs and responded to buyer opportunities. As a result of the technical and marketing assistance provided to Kandahar-based traders and growers, the principal results included accelerated business growth of Kandahar-based fresh fruit, dried fruit, and nut producers and traders, as measured by sales growth, market penetration, expansion of local sourcing and volumes traded.
